— Bachelor's Degree in related field required. 5 - 10 years of experience working in an analytical marketing role, focused on customer insights and analysis Good analytical, organizational, planning, verbal and written communication skills Experience working with Google Analytics, Omniture, Tableau, and Business Objects and knowledge of web metrics Strong understanding of analytics process - strategy, tracking, reporting, analysis, actionable recommendations Experiencing analyzing large amounts of customer data to isolate key trends and business opportunities and develop actionable solutions and recommendations Hands-on experience with analytical tools - SAS, SQL, R, Excel, Tableau, and Business Objects. Experience with Cognos and/or Microstrategy also desired Experience with designing, executing and analyzing customer surveys / voice of customer data Past experiences with implementing and working with DMPs in a b2b and/or b2c companies
— Develop framework and conduct robust analyses to understand customer behavior across sales and marketing channels Partner with marketing, sales and CRM teams to develop customer segmentation models, customer and category insights, and analyze business hypotheses to inform data driven decisions and maximize effectiveness of marketing campaigns Analyze and measure the effectiveness of segmentation strategies and marketing investments Analyze behavioral data and deliver actionable customer-led insights to drive growth Consistently bring the voice of the customer as an influencing factor in key decisions across the business Leverage and integrate disparate data sources including 1st party, 2nd party and 3rd party data, surveys and voice of customer data Lead customer research projects, working collaboratively and cross-functionally with other members of the corporate digital team, marketing teams and business units to help deliver actionable insights and recommendations Partner with C/X team and marketers to scrip and program survey questionnaires, focus groups discussion guides, etc. Manage the customer sampling process to ensure proper quotas, criteria, and procedure is followed
— The Manager of Customer Analytics will be responsible for overseeing market research and customer insights for the corporate marketing team. Will work closely with marketers across the organization to develop and execute customer and competitive analyses which will influence strategic marketing decisions. This individual will lead the effort for identifying, leveraging, and integrating various 1st and 3rd party data sources to provide a single view of the customer. As part of their role, this individual will partner with business intelligence, marketing, sales and other teams within the organization to be able to identify and create customer segments/personas and provide an in-depth understanding of customer behaviors.