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Global Search Marketing Manager

Дата публикации: 26/02/2016
Зарплата: 100 000 - 105 000 USD
Расположение работы: USA
Индустрия: Accounting
Контактный телефонный номер: +31 20 4919874

Обязанности:

  • Serve as the in-house subject matter expert in search engine marketing (paid and organic).
  • Create and successfully execute against a comprehensive global search strategy that encompasses, paid, organic, social, content and PR holistically to drive year over year growth in quality traffic and leads.
  • Stay current with the latest trends in search engine marketing. Understand how these changes may impact our strategy and be able to analyze potential impact and course correct as needed.
  • Perform competitor analyses to identify opportunities and mitigate risks. Develop process for on-going competitor monitoring, analyses and reporting.
  • Drive knowledge sharing, innovation and best practices across the organization related to paid and organic search.
  • Effectively manage multiple agency partners across multiple markets/regions.
  • Specific to Paid Search:
  • Work with business unit partners to develop and execute paid search campaigns
  • Manage the day-to-day search marketing activities across multiple search engines (Google, Bing/Yahoo, Baidu) and regions including campaign planning, execution, bidding, budget management, performance review, and optimization to deliver against campaign objectives
  • Conduct keyword research, as well as create and optimize ad copy / landing pages
  • Develop and maintain relationships with publisher partners such as Google, Bing, etc.

Требования:

  • BA/BS required
  • Minimum 2 - 5 years of hands on experience in SEM/SEO required
  • Google AdWords / Bing AdCenter Certified
  • Strong understanding of search engine optimization practices
  • Strong analytical and problem solving skills
  • Advanced knowledge in MS Excel, web analytics, and SEO tools required
  • Superior communications skills
  • Ability to multi-task and prioritize in a face-paced and dynamic environment

Условия работы:

  • There is a search for a Global Search Marketing Manager.


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